Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...
Loneliness is a growing phenomenon Let’s start this article with a fact: humans are deeply social creatures! This means that we constantly need social relationships. We can somehow compare it to a primary need such as hunger, sleep etc… We are genetically predisposed to socialize and be in the company of others. When we miss socialization...
Disney and Neuromarketing Have you ever wondered why every release Disney is always a great success, destined to enter history with huge profits as a result? The answer seems to be there, and it’s called Neuromarketing, which is neuroscience applied to marketing. Yes, the US multinational company has for years now become aware of the way...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...
Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...
Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...
How to order dishes for a better customer experience How are dishes offered at the restaurant? Who decides the order with which they are presented on the menu? And still, today it is very fashionable, especially in restaurants of “haute cuisine” the formula in which the chef decides which dishes to taste or which order...
Sensory Neuromarketing, let’s discover our 5 senses Have you ever wondered how the senses are exploited by neuromarketing experts to understand consumer choices and preferences? In this article, we try to understand what is sensory Neuromarketing and how this can influence purchasing behavior. Our five basic senses are sight, hearing, taste, smell and touch. The...
EEG in Neuromarketing The electroencephalogram, which we will now call with its acronym EEG, is a technique widely used in Neuromarketing. It is a non-invasive, convenient and reliable method that can record brain activity. Thanks to the EEG, you can understand how the brain responds to and advertisement, to a packaging, a product, a website...
Facial coding, its evolution over the time The concept that we reveal our true emotions with facial expressions was proposed in 1872 by the famous evolutionist Charles Darwin in his work: The Expression of the Emotions in Man and Animals. Darwin believed that mammals revealed their emotions with their faces. However, the subject was not...