Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...
Loneliness is a growing phenomenon Let’s start this article with a fact: humans are deeply social creatures! This means that we constantly need social relationships. We can somehow compare it to a primary need such as hunger, sleep etc… We are genetically predisposed to socialize and be in the company of others. When we miss socialization...
Disney and Neuromarketing Have you ever wondered why every release Disney is always a great success, destined to enter history with huge profits as a result? The answer seems to be there, and it’s called Neuromarketing, which is neuroscience applied to marketing. Yes, the US multinational company has for years now become aware of the way...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...
Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...
Food images that turn on the brain We have been talking for while about how to make images that can “turn on the brain” of our potential clients. However, we do not take into account that, since there is no magic bullet (a theory for which there would be a “universal message of conviction”) we...
Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...
Are Neuroselling and Neuromarketing the same? In the new economy, traditional marketing strategies are no longer sufficient and the use of neuroscience to apply to marketing is undoubtedly a revolutionary support for the sale of products and services. In particular, Neuroselling and Neuromarketing are literally revolutionizing the global sales industry. Many people ask me what...
How to order dishes for a better customer experience How are dishes offered at the restaurant? Who decides the order with which they are presented on the menu? And still, today it is very fashionable, especially in restaurants of “haute cuisine” the formula in which the chef decides which dishes to taste or which order...
How colors affect our behavior Let’s begin this article by debunking a myth: The perception of colors and the feelings that these arouse in us are largely attributable to our personal experiences. It would therefore not be correct to say that every single color corresponds to a precise universal feeling, because there are many variables...